Oversaw the creative process from concept to execution of a digital treasure-map themed survey, encouraging editors to find the right haircare regimen for their hair type. Within Unilever's portfolio, Nexxus is considered the "crown jewel" so editors were able to discover their "treasured" hair care regimen via an interactive, animated survey. As they answered hair-related questions, they advanced from one NYC neighborhood to the next, finally leading them to the Nexxus Salon in Tribeca, where they would discover their treasure -- a personalized, custom-crafted haircare regimen specifically for them.
http://medialuv.com/siren/nexxus/index.html
